WORDPRESS SEO
WordPress is a very popular content management system for building websites, and it has many built-in features that can help with search engine optimisation (SEO)
Website content: The content on a website should be relevant, informative, and engaging for users. It should also be optimised with relevant keywords and metadata.
How to Improve Your WordPress Website’s SEO for Better Google Rankings
Need help with SEO? Consider hiring Glen McMillan
Below is an example of the processes we use
To increase your website’s visibility on Google, optimising your WordPress site for SEO is essential. WordPress is a powerful content management system (CMS) with built-in SEO-friendly features, but you need to take additional steps to maximise your rankings. Here’s how we improve your WordPress SEO and boost organic traffic.
1. Choose an SEO-Friendly WordPress Theme
Your theme affects site speed, mobile responsiveness, and clean code—all crucial for SEO. Look for lightweight, fast-loading themes with proper HTML5 and schema markup support.
2. Install an SEO Plugin
Plugins like SEOPRESS or Rank Math help optimise content, generate XML sitemaps, and manage meta tags. Configure them properly to enhance on-page SEO.
3. Optimise Permalinks
Use a clean URL structure (e.g., yourdomain.com/post-name) instead of default permalinks with numbers. Go to Settings > Permalinks and select "Post Name."
4. Improve Site Speed
Google prioritises fast-loading sites. Optimise images (use WebP format), enable caching (Litespeed, WP Rocket, WP Super Cache), and use a CDN (Cloudflare) to boost performance.
5. Write High-Quality, Keyword-Optimised Content
Research relevant keywords (use tools like Google Keyword Planner or Keywords Everywhere).
Write in-depth, valuable content that answers user queries.
Use keywords naturally in titles, headings (H1, H2, H3), and meta descriptions.
6. Optimise Images for SEO
Compress images before uploading (TinyPNG, ShortPixel).
Use descriptive file names (.e.g., best-wordpress-seo-tips.jpg)
Add alt text with keywords for accessibility and SEO.
7. Improve Internal Linking
Link to related posts within your content to keep visitors engaged and help Google crawl your site better.
8. Get Quality Backlinks
Earn links from authoritative websites through guest posting, collaborations, and creating shareable content.
9. Make Your Site Mobile-Friendly
Google uses mobile-first indexing, so ensure your theme is responsive.
10. Submit Your Sitemap to Google Search Console
Generate an XML sitemap (via SEO Plugins) and submit it to Google Search Console for better indexing.
11. Fix Broken Links & 404 Errors
Use plugins like Broken Link Checker to find and fix dead links that hurt user experience and SEO.
12. Improve User Experience (UX)
Use clear navigation.
Keep content well-structured with headings and bullet points.
Reduce pop-ups that slow down browsing.
Final Thoughts
By implementing these WordPress SEO strategies, you can improve your site’s rankings, attract more organic traffic, and grow your online presence.
Regularly update your content, monitor performance with Google Analytics, and stay updated with SEO trends for long-term success.
Need help with SEO? Consider hiring Glen McMillan. Start applying these tips today to see better results in Google search!
